GTA 6 pre-orders are live, and Wall Street is bracing for record numbers
With Grand Theft Auto VI pre-orders open as of midnight on June 25, the early story is not a sales figure but the size of the bet around it. Rockstar and Take-Two have not released any pre-order numbers, so everything circulating right now is forecast and market reaction, and both are running hot. Investment bank Piper Sandler told clients it expects more than 45 million copies sold on day one, a tally that would beat the 11.21 million GTA V moved in its first 24 hours back in 2013 by over four times; the firm kept its Overweight rating on Take-Two on the back of it. Industry reporter Tom Henderson went further on the pre-order window itself, estimating the game could pull in around one billion dollars in its first hour alone. For scale, GTA V took roughly three days to cross the billion-dollar mark, a gap that says as much about today's larger console base and digital-first buying as it does about the franchise.
The stock market has already voted. Take-Two shares climbed close to five percent on the pre-order and pricing news, trading in the mid-240s and pushing toward a 52-week high near 264 dollars; Jefferies reiterated a Buy and a 300-dollar price target. None of this is money in Rockstar's account yet, and forecasts have a habit of meeting reality unevenly, but the direction of travel is clear: analysts are modelling the biggest entertainment launch on record, not merely the biggest game.
What we will not know for a while is the real number. Rockstar rarely breaks out pre-order sales, and the first hard data usually arrives with Take-Two's quarterly results. Until then, treat every billion-dollar headline as a projection, not a receipt, and watch two things instead: how long the storefronts stay congested, and whether GTA VI simply parks itself at the top of the PlayStation and Xbox charts and stays there.
Sources (4)
- gamerant.com · 2026-06-25
- rockstarintel.com · 2026-06-24
- stocktwits.com · 2026-06-24
- www.ad-hoc-news.de · 2026-06-25